COLOR
#970404
≈ Shades Of Ruby
Values · copy any
On white
Aa
8.99:1
Passes AAA
On black
Aa
1.95:1
Fails AA
Best text on this color
Aa#FFFFFF(8.99:1)
Adjust & explore
drag the picker or wheel — values & harmonies update livePicker · drag to explore
Harmonies · live
Colour-blindness preview
Normal vision#970404
Protanopia#3E3600
Deuteranopia#5F5300
Tritanopia#A70009
Tints & shades
Color harmonies
Open in scheme generator →Colors that go with Shades Of Ruby
Shades Of Ruby sits in the red family. Pair it with cool teals, deep navies or warm neutrals to keep its intensity balanced, or lean into its harmonies below for a ready-made scheme.
Closest named, CSS & systems
Pantone & RAL matches are coming soon — those libraries aren't openly licensed for redistribution.
Shades Of Ruby — meaning & where to use it
Shades Of Ruby is a deep, shadowy red — it reads as bold, energetic and attention-grabbing. It's a natural fit for sales, sports and food branding, and high-emphasis calls to action. To keep it balanced, pair it with cool teals, deep navies or warm neutrals to keep its intensity balanced.
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