COLOR
#400A1C
≈ What We Do In The Shadows
Values · copy any
On white
Aa
16.43:1
Passes AAA
On black
Aa
1.07:1
Fails AA
Best text on this color
Aa#FFFFFF(16.43:1)
Adjust & explore
drag the picker or wheel — values & harmonies update livePicker · drag to explore
Harmonies · live
Colour-blindness preview
Normal vision#400A1C
Protanopia#17181C
Deuteranopia#25231B
Tritanopia#460212
Tints & shades
Color harmonies
Open in scheme generator →Colors that go with What We Do In The Shadows
What We Do In The Shadows sits in the pink family. Pair it with deep navy, charcoal or sage green to ground its softness, or lean into its harmonies below for a ready-made scheme.
Closest named, CSS & systems
Colour nameWhat We Do In The Shadows#441122ΔE 1.7CSS nameMaroon#800000ΔE 20.2Web-safe#330000#330000ΔE 6.0
Pantone & RAL matches are coming soon — those libraries aren't openly licensed for redistribution.
What We Do In The Shadows — meaning & where to use it
What We Do In The Shadows is a deep, shadowy pink — it reads as playful, romantic and expressive. It's a natural fit for beauty, fashion and lifestyle brands, and expressive accents. To keep it balanced, pair it with deep navy, charcoal or sage green to ground its softness.
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