COLOR
#0010E4
≈ Pure Blue
Values · copy any
On white
Aa
9.57:1
Passes AAA
On black
Aa
1.83:1
Fails AA
Best text on this color
Aa#FFFFFF(9.57:1)
Adjust & explore
drag the picker or wheel — values & harmonies update livePicker · drag to explore
Harmonies · live
Colour-blindness preview
Normal vision#0010E4
Protanopia#0050E9
Deuteranopia#0039E1
Tritanopia#006186
Tints & shades
Color harmonies
Open in scheme generator →Colors that go with Pure Blue
Pure Blue sits in the blue family. Pair it with warm accents — amber, coral or gold — to stop it feeling cold, or lean into its harmonies below for a ready-made scheme.
Closest named, CSS & systems
Pantone & RAL matches are coming soon — those libraries aren't openly licensed for redistribution.
Pure Blue — meaning & where to use it
Pure Blue is a rich, mid-toned blue — it reads as trustworthy, stable and professional. It's a natural fit for corporate, tech and financial brands, and dependable UI chrome. To keep it balanced, pair it with warm accents — amber, coral or gold — to stop it feeling cold.
Share image
Download image1200×1500 — sized for Pinterest, Instagram & social sharing. Free to download and use.